NMC Launches 'Vikri Rath' to Showcase Women's SHG Products

The Nagpur Municipal Corporation (NMC) is set to launch an innovative initiative named 'Vikri Rath' aimed at promoting products created by women's self-help groups (SHGs). This program will take place during the Diwali festival, from November 3 to 6, allowing residents to access these products right at their doorsteps.

The 'Vikri Rath' initiative will feature specially arranged vehicles that will traverse all ten municipal zones of Nagpur. These mobile sales outlets will be operational daily from 10 AM to 8 PM, providing a unique opportunity for citizens to purchase locally made goods during the festive season. This initiative is spearheaded by NMC’s social development department as part of the Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM).

The launch event is scheduled for November 3 at 11 AM at the NMC headquarters in Civil Lines, with Mayor Neeta Thakre officiating the inauguration. Key figures including Deputy Mayor Leela Hathibed and municipal commissioner Vipin Itankar are expected to be present, highlighting the importance of this initiative.

The primary goal of 'Vikri Rath' is to provide women’s self-help groups with direct access to consumers, thereby reducing their reliance on traditional markets and intermediaries. This approach not only aims to boost sales for these groups but also seeks to enhance their financial independence by creating new income-generating opportunities.

As the initiative unfolds, it is anticipated to have a significant impact on the local economy by supporting women entrepreneurs and promoting sustainable products. The NMC hopes that this effort will pave the way for more such initiatives in the future, encouraging greater participation of women in the local economy and fostering a culture of entrepreneurship in Nagpur.