PM Modi Urges Support for Local Artisans Ahead of Diwali
As Diwali approaches, PM Modi calls on citizens to prioritize local artisan products to boost the economy and support the 'Vocal for Local' initiative.
PM Modi emphasizes the importance of buying local artisan products during festivals.
The 'Vocal for Local' campaign aims to enhance India's self-reliance and promote traditional skills.
The 139th episode of 'Mann Ki Baat' marks 12 years of the program, highlighting citizen contributions.
In a recent address on his monthly radio program 'Mann Ki Baat', Prime Minister Narendra Modi encouraged citizens to prioritize products crafted by local artisans as they prepare for the upcoming Diwali festival. He emphasized that supporting local artisans not only fosters economic growth but also strengthens the 'Vocal for Local' initiative, which aims to promote self-reliance in India. Modi noted that purchases made during festive seasons typically include gifts for loved ones, making it an ideal time to support local craftsmanship.
The Prime Minister provided context for his appeal by highlighting the success of Indian products in international markets, such as the export of makhana from Bihar to Greece and arhar dal from Karnataka to the Maldives. He urged shoppers to consider the impact of their choices, stating that prioritizing local products would invigorate artisans and contribute to a sustainable economy. Modi's message aligns with ongoing efforts to enhance the visibility and marketability of indigenous products.
During the broadcast, Modi also discussed the significance of packaging in attracting consumers, stating that well-packaged products are more likely to catch buyers' attention. He pointed out that improved packaging can enhance the market presence of local goods, thereby increasing sales and visibility. Additionally, he mentioned initiatives aimed at reviving traditional skills and farming practices, including a project in Punjab focused on natural cotton cultivation, which aims to educate younger generations about weaving.
The Prime Minister further highlighted the successful rejuvenation of the Heval river in Uttarakhand, where local residents and authorities have implemented conservation measures to restore water levels and natural sources. Modi praised these community efforts, which include rainwater harvesting and tree planting, as vital for environmental sustainability. He also noted the widespread impact of the e-Sanjeevani telemedicine service, which has facilitated nearly 50 crore consultations, showcasing the power of technology in healthcare.
Marking the 12th anniversary of 'Mann Ki Baat', Modi reflected on the program's journey, describing it as a 'pilgrimage' that has allowed him to connect with citizens and recognize their contributions. He expressed gratitude for the messages he receives from listeners, emphasizing the program's role in bringing attention to the efforts of ordinary people across India. The Prime Minister's call to action for supporting local artisans is expected to resonate widely as the festive season approaches, reinforcing the importance of community and local craftsmanship.
