Shabari Naturals to Receive Global Design Award on November 4
The Maharashtra-based brand Shabari Naturals earns international acclaim for its tribal-inspired packaging, set to be honored in Tokyo.
Shabari Naturals wins the prestigious G-Mark award for packaging design.
The award ceremony will take place in Tokyo on November 4.
The initiative supports tribal communities by marketing their natural products.
Shabari Naturals, a brand promoting tribal products from Maharashtra, has been selected to receive the esteemed G-Mark Global Design Award for its innovative packaging. The award ceremony is scheduled for November 4 in Tokyo, where Leena Bansod, Managing Director of the Shabari Tribal Finance and Development Corporation (STFDC), will accept the honor on behalf of the state government.
The packaging of Shabari Naturals features traditional tribal art forms such as Warli, Gond, and Chitrakathi, which not only enhances the aesthetic appeal of the products but also reflects the rich cultural heritage of Maharashtra's tribal communities. This initiative aims to bring the essence of tribal life to a global audience, showcasing their sustainable practices and lifestyle.
The G-Mark award, recognized as one of the highest honors in design, acknowledges the cultural significance and sustainability of the packaging. Shabari Naturals has previously garnered the India Design Mark award, further establishing its commitment to quality and innovation in product presentation. With this recognition, the brand will be allowed to display the G-Mark logo, a symbol of premium quality and design excellence.
Maharashtra's Tribal Development Minister, Dr. Ashok Uike, emphasized the importance of this award as a testament to the hard work of tribal communities and their contributions to sustainable development. He noted that this recognition would significantly enhance employment opportunities for tribal individuals, promoting their livelihoods.
Looking ahead, Shabari Naturals aims to leverage this global recognition to expand its market reach and continue empowering tribal communities through the promotion of their natural products. The upcoming award ceremony in Tokyo represents a pivotal moment for the brand, as it seeks to inspire further initiatives that celebrate and sustain tribal culture.
