Massive Price Cuts on iPhone 17 Pro Max Ahead of iPhone 18 Launch
Retailers worldwide are slashing prices on the iPhone 17 Pro Max as they prepare for the iPhone 18 release.
iPhone 17 Pro Max prices dropped globally.
U.K. and Australia see significant discounts.
Trade-in values for old iPhones are declining.
As the September 9th Apple event approaches, retailers are eager to clear their iPhone 17 inventory, leading to substantial price reductions. In the U.K., EE has lowered the iPhone 17 Pro to £999 and the Pro Max to £1,099, both seeing a £100 discount. Similarly, in Australia, JB Hi-Fi offers the iPhone 17 Pro Max at AUD$1,899, down from AUD$2,199, marking a significant AUD$300 savings.
In the U.S., while Apple does not offer discounts on new unlocked iPhones, trade-in values for older models are expected to drop as the new iPhone 18 is announced. Research indicates that 75% of iPhones lose trade-in value between announcement and release, making it a critical time for users considering an upgrade.
