Apple Set to Launch iPhone 18 and a Foldable Surprise on September 9

Apple is gearing up for a significant launch event on September 9, where it is anticipated to unveil the iPhone 18 series, including the much-discussed foldable iPhone. This event marks a pivotal moment as John Ternus, the new CEO, will officially take over from Tim Cook, who transitions to the role of executive chairman.

Why This Matters: The introduction of a foldable iPhone could be a game-changer for Apple, potentially elevating its average selling prices and profit margins. Analysts believe that the new iPhone 18 Pro and Pro Max will feature incremental upgrades rather than a complete redesign, with the standard iPhone 18 expected to be announced next year.

In addition to the iPhones, Apple is likely to unveil the Apple Watch Series 12 and Apple Watch Ultra, along with new smart home devices. The event will take place at Apple Park in Cupertino, California, at 10 a.m. PT. This launch comes at a time when the foldable smartphone market is gaining traction, with Samsung currently leading the segment.

According to IDC, Apple is projected to ship over 17 million foldable iPhones by 2027, contributing to a predicted 12.6% increase in foldable phone shipments this year. This is particularly noteworthy as global smartphone shipments are forecasted to decline by 16.7%, highlighting the potential of foldable devices in revitalizing the market.