RBI Launches Nationwide Financial Inclusion Campaign
The Reserve Bank of India initiates a comprehensive campaign to enhance financial inclusion and re-KYC processes.
The campaign runs from October 21, 2023, to December 31, 2026.
It aims to improve access to financial services and raise awareness about digital fraud.
Inaugurated by RBI officials at Deekshabhoomi, Nagpur.
On October 21, 2023, the Reserve Bank of India (RBI) launched a significant Saturation Campaign aimed at enhancing financial inclusion and re-KYC processes at Deekshabhoomi, Nagpur. This initiative is part of a broader effort directed by the Department of Financial Services (DFS) under the Ministry of Finance, and it is set to run until December 31, 2026.
The campaign's primary goal is to bolster financial inclusion across the nation by facilitating the re-KYC process, introducing C-KYC, and providing nomination facilities. Additionally, it aims to enhance access to various social security schemes while educating the public about the risks associated with digital fraud.
The inauguration ceremony was led by Sachin Y Shende, the Regional Director of RBI, Nagpur. He was joined by Anjana Shyamnath, Deputy General Manager of the Financial Inclusion and Development Department, and Arup Patra, Zonal Manager of Bank of India, which serves as the Lead Bank for the Nagpur district, along with other RBI officials.
This campaign is expected to have a significant impact on the public by improving access to essential financial services and increasing awareness about the importance of protecting oneself against digital fraud. The RBI aims to reach a wide audience, ensuring that all segments of society can benefit from financial inclusion initiatives.
Looking ahead, the RBI will monitor the campaign's progress and effectiveness in reaching its goals. Regular updates and outreach programs will be conducted to ensure that the public is well-informed about the services available and the importance of maintaining updated KYC information.




