Heartnet India Launches 'How Old Is Your Heart?' Campaign on October 1, 2026
In a bid to promote cardiac health awareness, Heartnet India has initiated a campaign targeting younger adults ahead of World Heart Day.
The campaign encourages individuals in their 20s to 50s to assess their heart health proactively.
Free Heart Health Risk Checks will be provided to help individuals understand their cardiovascular risks.
Heartnet India aims to extend the conversation on heart health beyond World Heart Day.
Heartnet India has launched a new initiative titled 'How Old Is Your Heart?' on October 1, 2026, in Bengaluru, aimed at raising awareness about cardiac health among younger and working-age individuals. This campaign comes ahead of World Heart Day and seeks to encourage people to consider their heart health before any symptoms arise.
The central theme of the campaign revolves around a straightforward question: 'You know your age. But do you know your heart health?' Heartnet India aims to engage individuals in their 20s, 30s, 40s, and 50s, emphasizing the importance of monitoring heart health throughout life rather than waiting for problems to surface.
As part of this initiative, Heartnet India will offer a Free Heart Health Risk Check, which will assess various factors influencing cardiovascular health through a series of questions related to age, lifestyle, and risk factors. Arindam Sen, CEO and director of Heartnet India, highlighted the need for individuals to reflect on their daily habits and their impact on heart health, stating that early awareness can lead to better protection against future heart issues.
Dr. Vijay D'Silva, medical director at White Lotus International Hospital, noted that cardiovascular risks can accumulate over time without noticeable symptoms. He emphasized the importance of understanding heart health early, especially for younger adults, to make informed lifestyle choices. The campaign aims to educate individuals that heart age can differ significantly from chronological age, influenced by factors such as blood pressure, cholesterol, and lifestyle choices.
Looking ahead, Heartnet India plans to continue the campaign beyond World Heart Day, focusing on workplace wellness, the younger generation, and women's heart health. By leveraging technology, the initiative aims to make preventive cardiac care more accessible and encourage proactive health management among the population.
